The return of Indian Readership Survey numbers has met with a silent response.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group.
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